What Is The Best Advice For You To Follow When Writing A Persuasive Claim Message?

1. Sammie is planning a persuasive message. What should she do in her opening?

a. Explain the purpose of the request completely.

b. Ask a stimulating question.

c. Show the value of her proposal.

d. Focus on the sender's direct and indirect benefits.

ANSWER: B

TYPE: MC

2. When using the indirect strategy in a persuasive message, you should place the reasons and

explanations

a. in the closing of the message.

b. after the main idea.

c. before the main idea.

d. in an attachment to the message.

ANSWER: C

TYPE: MC

3. Which of these statements about persuasion is most accurate?

a. The ability to persuade will be important to success in business, but this ability is not

important to personal success.

b. Most persuasive requests should be written directly to show your confidence.

c. Because effective persuasive appeals require creativity, you will not usually need to follow

a specific writing plan in these messages.

d. Persuasion is important if you anticipate resistance or if you must prepare before you can

present your ideas effectively.

ANSWER: D

TYPE: MC

4. You should use persuasion when

a. you anticipate that your audience will agree with your position.

b. your ideas require preparation to be presented effectively.

c. audience attitudes match the objectives of your plan.

d. your message is especially attractive to the audience.

ANSWER: B

5. To overcome resistance to your request in your persuasive appeal, you should

a. reveal your purpose immediately to save everyone's time.

b. offer a bribe or kickback.

c. anticipate objections to the request.

d. focus on the negative consequences of not agreeing to your request.

ANSWER: C

TYPE: MC

6. The best way to begin a persuasive request is to

a. use a neutral but unrelated buffer that leads into the request.

b. immediately prove the merit of your request.

c. capture the reader's attention and interest.

d. explain your request logically and concisely.

ANSWER: C

TYPE: MC

7. Professional marketers and salespeople follow the AIDA strategy in their sales letters because it is

effective. What does AIDA represent?

a. Attention, interest, desire, and action