Dapper Labs, the company backside CryptoKitties, has announced a partnership with leading mixed martial arts promotion Ultimate Fighting Championship (UFC).

Co-ordinate to a printing release on February. 25, the partnership will see the development of "a new digital experience" for UFC fans, including opportunities to own, maintain, and trade UFC-branded collectibles on Dapper Labs' Flow platform.

Dapper Labs to launch Menses this year

Flow is Dapper Labs' forthcoming blockchain project, which the firm describes every bit a developer-friendly platform for building blockchain apps, games and digital avails. The company will launch Period before 2022, with the development of UFC collectibles starting this quarter.

The platform volition permit fans to ain gamified "tokenized representations of their favorite fighters" resembling Tamagotchis, with fans able to train, level up, and manage diets to authorize for dissimilar weight classes.

A Dapper Labs spokesperson emphasized that fans will be given autonomous ownership over their tokens, stating: "spending coin in Flow apps is more like collecting sneakers or signed gloves you can sell on eBay someday, rather than spending money in video games."

The spokesperson added that Flow has seen "enormous interest" from "organizations and individuals beyond music, entertainment, and sports."

Dapper Labs and UFC introduced past Endeavour

The partnership came about following an introduction from Attempt — a Dapper Labs investor. Endeavor indicated that the UFC was "open to new applied science projects and interested in deepening fan relationships."

UFC senior vice president of global consumer products, Tracey Bleczinski, stated: "UFC is thrilled to partner with Dapper Labs to offer a new form of digital collectibles to our global fanbase. UFC prides itself on being innovators in sports technology, and Menstruum is another way to provide our fans with the best entertainment experience."

Dapper Labs CEO Roham Gharegozlou described the platform equally offering UFC's fanbase "a real ownership stake in the game they beloved and the communities they're a part of."