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Instagram Reels have taken over as the fastest-growing feature on the IG app. In fact, the average Instagram user spends 30 minutes per day watching Reels.

And while Reels are a smashing way to share a quick video update with your followers, it can be difficult to tape and edit a new video every 24-hour interval.

If you're looking for a manner to schedule your Reels–so y'all tin can continue to post fresh content without feeling similar you're chained to your phone–we've got good news.

While Instagram'southward API limits the ways y'all can schedule Reels, we've created a couple of artistic workarounds that can help you get the task done.

In this web log, we'll walk you through the best ways to schedule Instagram Reels using Hootsuite, plus some tips and tricks for getting the most out of your Reels content strategy.

Bonus: Download the complimentary 10-Mean solar day Reels Claiming , a daily workbook of creative prompts that will help you go started with Instagram Reels, track your growth, and see results beyond your entire Instagram contour.

Is at that place an app to schedule Instagram Reels?

Currently, at that place is no app to schedule Instagram Reels automatically. Directly publishing for Reels is not possible due to an API limitation inside the Instagram app.

However, there are a few workarounds you tin can employ in order to get your Reels content gear up in advance and remind y'all when it comes time to publish. Even better, yous can practice all of this in the same place you schedule all your social media content—Hootsuite.

Keep reading to learn how to schedule Reels through your Hootsuite dashboard.

Can you schedule Reels on Creator Studio?

Unfortunately, no. While Instagram's API does allow you to schedule Instagram feed videos and photos, you can't schedule Story or Reels content on the Meta Creator Studio app or website.

How to schedule Reels

If you lot have a Hootsuite Business profile, you can schedule Reels inside the Hootsuite app and Dashboard, using the same procedure you'd apply to schedule an Instagram Story.

To schedule an Instagram Reel in Hootsuite:

Open upward the Hootsuite Composer and select Instagram Story.
Click Select a social business relationship , and cull your Instagram profile.
Next, upload your video and add whatever desired re-create.
Nether Notes for the publisher , add together "Post to Reels".
Choose the appointment and time you'd similar to publish your Reel, and you lot'll receive a push notification on your phone when information technology's time to mail!

instagram story option on hootsuite composer

choose social profile to schedule reels

adding note for publisher to schedule reel in hootsuite

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Visual learner? See this scheduling Reels process in action in the video below.

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Please annotation that this process will simply allow you to create your content and schedule a fourth dimension for information technology to postal service, it volition not post automatically. A push notification volition exist sent to your telephone at the scheduled time, reminding you to mail service manually.

This is because Instagram's API does not allow any third-political party software to schedule Reels automatically however.

Merely, nosotros however think this workaround is useful because you get to utilise all of Hootsuite's helpful publishing features, similar all-time time to post recommendations, character limit recommendations, team approvals, and more. Plus, information technology will show up in your Hootsuite content calendar, so you tin come across how your Reels fit into your publishing schedule in advance.

Benefits of scheduling Instagram Reels

Now that you know how to schedule Reels in Hootsuite, here are a few reasons why y'all should.

Save fourth dimension by planning ahead

Planning and scheduling your Reels ahead of time tin can help you relieve fourth dimension in the long run. By having a content calendar and schedule, you tin can batch moving picture and edit your videos, so y'all're non scrambling to put something together last infinitesimal.

This also allows you to exist more strategic with the content you post and make sure it aligns with your overall marketing goals. Well-thought-out content tin can increase engagement rates on your Reels and other Instagram content, which tin lead to more followers and customers downwards the line.

Cultivate a consistent expect and feel

Cohesive content performs better on social media, so information technology's important to consider the overall look and experience of your Reels when you're planning them out. This means thinking about the colors, filters, and branding you use in your videos.

While it'southward important to be consequent with the aesthetic of your Reels, you besides don't desire your content to look also uniform. Mixing upwardly the types of videos you postal service will go along your Reels interesting and engaging. Planning your Reels in advance will also assist you strike this residuum.

Use these free Instagram Story templates to inspire your process.

Upload Instagram Reels from your desktop or laptop

While Instagram Reels have to exist shot on your phone, scheduling them in advance lets you lot upload them from your desktop or laptop. This can exist a big time-saver, particularly if you have multiple videos to schedule.

As well, uploading Reels from your desktop gives you more control over the quality of your videos. You lot can choose to upload a video in higher definition, which will brand your Reels look fifty-fifty more polished and professional.

Encourage engagement

Recent Hootsuite research found that in the days after a Reel is posted, in that location is a significant spike in engagement. This is likely considering people are more inclined to watch Reels when they see them in their feed—and if they're entertained, they're more likely to engage. As well, Reels are often promoted in the Explore tab, which can also lead to more than views and engagement.

And while our experiment didn't show whatever huge changes in our follow or unfollow rate, we did see the average number of likes and comments increase per post.

graph showing engagement increase in month of february after posting reels

Source: Hootsuite's Instagram Insights

Then, what does this mean for you?

If you want to increment your chances of being seen and getting engagement on your Reels, schedule them for when you know your audience is near agile on Instagram. That way, you can be certain your Reels are being seen by people who are interested in engaging with your content. Observe the best times to post on Instagram hither.

graph showing optimal times to post on instagram based on audience activity

Source: Hootsuite's Social Team

Tap into video

88% of people say they've bought a product subsequently watching a make's video. Non to mention, people are twice as likely to share video content with their networks than any other blazon of content. This makes video content essential for driving awareness and sales for your business organization on Instagram.

Reels are the perfect way to showcase your make'south personality and products in a artistic, engaging way. Not only do Reels give you a hazard to show off your products in action, merely they also let you to get creative with your marketing. You can create behind-the-scenes content, how-to videos, or even just funny clips that testify off your brand's personality.

Scheduling your Reels in advance can aid you streamline your video marketing strategy and make certain your content Reels are getting in front end of your target audience at the right fourth dimension.

Better squad collaboration

Scheduling Reels can likewise be helpful if you're working with a team and demand to coordinate who is posting what and when. This can help y'all avoid having too many Reels going live at once and overwhelming your followers.

Scheduling as well takes the pressure level off of having to post in real-fourth dimension, which can exist helpful if you're trying to balance posting Reels with other tasks.

Easily manage your Instagram page alongside your other social channels using Hootsuite. Schedule and share content (including video!), engage your followers, and heave top-performing content — all from a unmarried dashboard.

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